To make your statement stick in the minds and hearts of your customers, you must be consistent. Start a drum beat or rhythm and don't let up!

We crave an authentic experience with the brands we love. Its no longer simply a transaction. We must have authentic relationships with our consumers.

You need to be able to track and measure the results of your efforts and then pivot when necessary. Oh, and you have to actually LOOK at the data!

Create content that Adds Value to the lives of your customers. Post things your consumers  want to hear, not just what you want to say.