Who is Firebrand Creative?

firebrand
a person who is passionate about a particular cause, typically inciting change and taking radical action

In 2008, Andy Swanson left Nintendo of America to start Firebrand Creative. With social media in its infancy and SEO not yet a part of every marketing strategy, Firebrand saw a need to help startups and small businesses navigate a new landscape.

Most small businesses don’t have the resources or cash flow to fully fund a marketing team. That’s where we come in. We specialize in lean and organic marketing fueled by a firm understanding of the target audience. Insight and understanding along with good messaging in the right place at the right time can increase ROI significantly.

Ok, that is so much marketing speak (mostly for the benefit of search engines and robots). Bottom line? When you have a good product or service, we can help you grow. Through the right combination of social media, PR, print, video content, and a showcase website, Firebrand can help you grow without overtaxing resources.

We’ve worked with healthcare startups, small tech companies with big ideas, and established companies with new products. We love the professional studio, music, and live sound industries. We’ve launched consumer brands and products. Our clients are from Seattle, Nashville, Minneapolis, Southern California, New York, and in between. B2B or B2C, we’ve got your marketing covered.

Much of today’s marketing seems to be convincing people that they can’t live without something they don’t need. Perhaps that is a tad cynical since I have spent my career marketing brands that people DO need. At Firebrand Creative, we develop honest brand messaging and market strategies that cut through the noise and connect users to the soul of a brand or product.

As a strategic and critical thinker, I love to analyze data. But data only tells part of the story. Combining data with insight allows us to truly make a connection with the consumer. Building a brand, product, or strategy that adds value to the lives of customers is what I have spent 20+ years successfully doing.

Whether a multi-million dollar brand launch, or a startup with limited funds, every brand needs a voice that articulates its core. Every customer needs their voice reflected in product roadmaps and new products. When we marry the brand and customer voice, we create both ecstatic brand ambassadors and profitable brands.

And that is a beautiful thing. An honest thing. That is when we can make statements that stick.