integrated marketing market insights customer persona customer journey (marketing funnel) social media strategy content strategy web presence brand marks logos brand voice collateral materials product design roadmaps social advertising influencer marketing email marketing digital advertising print advertising video marketing graphic design photography copywriting blogs packaging trade event design video production audio production creative direction seo paid search analytics marketing resources organic rankings
Marketing Resources
We want your brand to succeed! While we can’t transfer our experience, we can pass along our knowledge through these marketing resources. Our content about the customer journey, integrated marketing, and marketing strategy is designed to help you understand a bit more about how to market your brand, product, or service.
Not sure where to start? We recommend starting with our Jumpstarting Your Marketing Strategy in 5 Easy(ish) Steps. We’ve included free marketing strategy templates to help you get started on building your own marketing plan.
Please let us know if there is content you would like to see or if we can help you in any way. If you need an in-depth marketing review, strategy, or even an integrated marketing team, please contact us!
5 Critical Components of Your Marketing Plan
If you don’t have these 5 components in your marketing plan, you are wasting time and money. At Firebrand, we have an acronym we use to help clients remember the important parts of a marketing plan or strategy. Using this “system” will also help you be in front of customers when they are making buying…
Jumpstart Your Marketing Strategy in 5 Easy(ish) Steps.
Building your marketing strategy or marketing plan doesn’t have to be tedious. It takes some work, but hopefully, this post will give you the resources to focus on the work and not the process or tools. Solopreneurs go ahead and dive right in! If you are part of a marketing team or a startup, we…
6 Critical Things Every Customer Journey Must Include
For the most part, there are a few aspects of the customer journey, funnel, hourglass, (insert other model here) that will be the same from brand to brand. You may call the stages by different names (which we encourage), so each has a specific meaning to you and your team. Here are 6 of the…
How and Why to Define Your Target Audience
Who is your target customer? Identifying your target customer is critical to being customer-centric. That may sound obvious but you would be surprised at how often the customer is defined too broadly or not at all. Defining your audience too broadly will not allow you to pinpoint where the customer tends to “hang out”. It…
The Customer Journey – Putting People Before Process
Putting the Customer Front and Center with The Customer Journey If you are trying to figure out how to reach your customers, you certainly won’t starve due to a lack of information and opinions. Do customers enter a funnel when they become aware of your brand and then exit when they make a purchase? Is…
