Our Philosophy and Methodology
Before a customer can purchase your product, they need to know if it’s right for them. And before they research your brand, they need to know it exists. And before they know it exists, they listen to peers and other customers. The is the customer journey in reverse. We introduce customers to your brand then nurture them into a purchase decision and then encourage them to tell others.
Our CAMPAV system along with a suite of tools help establish your brand and provide a scalable framework for growth.
Your brand needs a Consistent, Authentic, and Measurable Presence that Adds Value to the customer. We believe that to reach today’s customer, the right combination of touches from Organic Social, Paid Social, your Website, and emails (or SMS) is essential. Each of these core brand “locations” addresses different parts of the customer journey and is essential to encouraging a purchase decision and then brand advocacy. When each of these marketing tools are applied authentically, consistently, and with content that benefits the consumer, your brand will not just make conversions, but convert prospects into customers for life..
Our Expertise
Strategy & Insights
Fractional CMO services and roadmaps to guide your growth
Brand Development
Visual identity and voice guidelines that make a statement
Digital Media
Organic and Paid Social and Email/SMS to drive the customer journey.
Web & SEO
Website design, structure, and optimization that will rank organically.