Fractional CMO Services: Expertise Without the Overhead
What is a Fractional CMO?
A fractional CMO is your executive-level marketing leader on a part-time basis. We provide the full scope of strategy, budget management, and team direction—offering the deep expertise of a Chief Marketing Officer without the prohibitive overhead of a full-time, $150k+ salary. Think of us as a dedicated marketing consultant providing high-impact small business marketing strategy.
Strategic Leadership for Startups & Small Business
We specialize in delivering a clear small business marketing strategy that is specifically designed to help startups and growing businesses navigate critical phases. Our leadership helps you execute successful market pivots, and build the strategic foundation for long-term scale, acting as your expert marketing consultant.
The “Awareness to Advocate” Customer Journey
Mapping the Path to Purchase
This section details our proprietary Awareness → Conversion → Advocacy methodology. We create a precise Customer Journey Mapping blueprint that moves prospects efficiently through each stage, from first touch-point (Awareness) to initial transaction (Conversion) and finally to becoming a loyal, returning customer (Advocacy). Using our CAMPAV method, dollars are spend int he right place, intentionally shepherding a customer through the Customer Journey or Marketing Funnel.
Identifying Gaps in Your Funnel
Using data-driven insights, we identify the exact points where your customers are dropping off checking out (in the bad way). We analyze the effectiveness of your current marketing strategy by asking: Are customers effectively completing the Customer Journey? Are prospects finding you (Awareness) but failing to convert (Conversion)? Are buyers not telling other customers (Advocacy)? By mapping the entire customer journey and customer pain points, we identify how to best close the loop, making sure customers check out (in the good way).
Marketing Audits & Strategic Planning
Comprehensive Marketing Audits
A full-scale audit of your existing marketing efforts—including social media, website performance, and ad campaigns—to find immediate opportunities to eliminate wasted spend and align your execution with a cohesive Small Business Marketing Strategy.
Competitor & Market Analysis
Beyond “knowing your consumers,” our analysis dissects what your competitors are doing well and, more importantly, where they are failing. This allows us to find the “white space” that your brand can strategically own, forming the competitive basis of your overall Small Business Marketing Strategy.
Annual Marketing Roadmaps
We provide clients with a tangible, month-over-month execution calendar and budget plan. This roadmap is the practical output of your Marketing Strategy, ensuring your team knows exactly what tactics to execute and when, maximizing your return on investment. We also make suggestions for products that will best fit the needs of the customer ensuring that customers stay loyal to your brand not a competitor.
Why Strategy Must Come Before Tactics
Avoiding the “Tactical Trap”
The “Tactical Trap” is the mistake of executing without a clear plan. We explain why running ads or posting on social media (tactics) without a guiding Small Business Marketing Strategy is a near-certain waste of resources, emphasizing the value of our strategic planning as a dedicated Marketing Consultant or Fractional CMO.
Data-Driven Decision Making
Stop making costly decisions based on “gut feelings.” We leverage analytics, performance metrics, and ROI projections to build a durable Marketing Strategy where every decision is informed by data, ensuring measurable growth.
Frequently Asked Questions about Marketing Strategy
A marketing strategy is the high-level, long-term vision—the ‘why’ and ‘what’ of your marketing efforts, focusing on business goals, target audience, and brand positioning. A marketing plan is the tactical document—the ‘how’ and ‘when’—detailing the specific campaigns, content, channels, budget, and timeline needed to execute that strategy.
A Fractional CMO operates on a part-time retainer, offering executive-level strategy, team direction, and budget management for a fraction of the cost of a full-time Chief Marketing Officer. This allows small businesses and startups to access high-level expertise without the $150k+ salary overhead, benefits, and long-term commitment of a full-time hire.
Yes, you absolutely do. Focusing only on getting more Instagram followers is a “Tactical Trap.” Without a foundational strategy, you risk wasting time and money on tactics that don’t align with your business goals. A strategy ensures your content reaches the right people who will actually become paying customers, not just passive followers.
Our Expertise
Strategy & Insights
Fractional CMO services and roadmaps to guide your growth
Brand Development
Visual identity and voice guidelines that make a statement
Digital Media
Organic and Paid Social and Email/SMS to drive the customer journey.
Web & SEO
Website design, structure, and optimization that will rank organically.