To make your statement stick in the minds and hearts of your customers, you must be consistent. Start a drum beat or rhythm and don't let up!
CONSISTENT
AUTHENTIC
firebrand creative
We crave an authentic experience with the brands we love. Its no longer simply a transaction. We must have authentic relationships with our consumers.
AUTHENTIC
MEASURABLE
firebrand creative
You need to be able to track and measure the results of your efforts and then pivot when necessary. Oh, and you have to actually LOOK at the data!
MEASURABLE
PRESENCE
firebrand creative
Be present where your customers are. Are they on Facebook, Instagram, SnapChat, Tik Tok? Find where your customers are talking and join the conversation.
PRESENCE
ADD VALUE
firebrand creative
Create content that Adds Value to the lives of your customers. Post things your consumers want to hear, not just what you want to say.