If you don’t have these 5 components in your marketing plan, you are wasting time and money. At Firebrand, we have an acronym we use to help clients remember the important parts of a marketing plan or strategy. Using this…
Building your marketing strategy or marketing plan doesn't have to be tedious. It takes some work, but hopefully, this post will give you the resources to focus on the work and not the process or tools. Solopreneurs go ahead and…
For the most part, there are a few aspects of the customer journey, funnel, hourglass, (insert other model here) that will be the same from brand to brand. You may call the stages by different names (which we encourage), so…
Who is your target customer? Identifying your target customer is critical to being customer-centric. That may sound obvious but you would be surprised at how often the customer is defined too broadly or not at all. Defining your audience too…
Putting the Customer Front and Center with The Customer Journey If you are trying to figure out how to reach your customers, you certainly won’t starve due to a lack of information and opinions. Do customers enter a funnel when…