A post series about the Customer Journey and why it is important to your marketin plan
The 6 Stages of the Customer Journey Every Marketing Plan Must Include A marketing funnel treats customers like numbers. A customer journey treats them like people. Here are the six stages every customer moves through, what happens at each…
How to Define Your Target Audience (And Why Getting It Wrong Is Expensive) Most small businesses either skip this step or define their audience too broadly. Both approaches waste money. Here is how to narrow your focus, speak directly to…
The Customer Journey: Why People-First Marketing Outperforms the Funnel There is no shortage of marketing models. Funnels. Hourglasses. Flywheels. Each has something to offer. But the one that keeps customers front and center — the one that asks "what does…