Run the marketing audit we run on new clients
Answer these fifteen questions on how you post, email, measure and show up online. You will get a score out of 100 and the one area to fix first.
Audit questions
Your CAMPAV score
0/ 100
Fix first:
Your score on each standard
What to change, weakest first
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What the audit measures
CAMPAV is the framework we check every client's marketing against. It stands for Consistent, Authentic, Measurable Presence that Adds Value. Each standard gets three questions here.
- Consistent
- You show up on a schedule customers can count on, with the same look and voice everywhere.
- Authentic
- Your photos, words and About page could only belong to you. It feels like real people made it, because they did.
- Measurable
- Every channel is judged by sales, signups or leads. Likes don't count. Measure the right stuff.
- Presence
- You're on the channels your customers actually use, and you're easy to find when they search.
- Adds Value
- Most of what you publish teaches, shows or helps. Images and videos entertain or educate. The sales pitch is the exception.
The five standards count equally, so full marks on four and a zero on the fifth still leaves you at 80. That's on purpose. One broken standard drags the other four down with it. Read the full CAMPAV breakdown.